Pepsi paints your face

Posted on February 16, 2011

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Pepsi

To support Pepsi’s guerilla-style marketing efforts surrounding the     2010 World Cup in South Africa, Brandmovers developed a custom  Facebook application to enable consumers to support their home team  via user generated content. Participants who clicked on the “like” tab  on Pepsi’s Facebook page would be taken to an application which  allowed them to select their country of choice and upload a photo of  themselves. The application would then digitally apply the appropriate  national flag on their face, which looked as if it were painted on.

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Posted in: Social Media